Stop Guessing. Start Growing.

The Speaker Playbook

Growth tactics, strategies, tools and initiatives used by the world’s leading speakers.

Browse initiatives below to find services from Universal Speaker Group and our partners, product and service recommendations, partner offers, tips, resources, tactics and strategies.

  • Automate
  • |Outsource
  • |Promote
Distribute your speaker bio to speaker bureaus and event planners at the click of a button.
  • Grow
Get actively involved in the enquiries we receive and get more booked speaking engagements.
  • Authority Brand-Building
  • |Promote
Get invited to appear on high-quality, popular podcasts and spread your message.
  • Authority Brand-Building
  • |Promote
Share your thought leadership, ideas and business thinking directly with the people who book speakers.
  • Promote
Put yourself forward as a guest on The Speaker Show and promote your authority to our listeners, clients and website audience.
  • Promote
Showcase your expertise with taster talks to thousands of potential clients.
  • Outsource
Get the wheels of your speaking business turning smoothly with a professional Speaker VA.

Build your Authority Brand

Build your business by developing your Authority Brand. Check out these initiatives to get started.

  • Authority Brand-Building
  • |Promote
There are more than 2.4 million podcasts in the world with more than 66 million episodes. Savvy entrepreneurs, though…
  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…
  • Authority Brand-Building
  • |Outsource
Professional Wikipedia writing, page creation and editing. We create, edit and manage Wikipedia pages for professiona…

Automate your business

Browse our initiatives to automate your speaking business processes. eliminate bottlenecks and increase your productivity.

  • Automate
  • |Outsource
  • |Promote
There are more than 300 speaker bureaus around the world. Getting your bio listed on the right ones is not easy. Which o…
  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…

Diversify

These initiatives will help you to secure your speaking business through diversification and mitigate the potential damage of events like COVID-19. Create more variety and options for people who want to access your ideas, thinking and thought leadership with a greater variety of products and services. At the same time, boost your authority brand image and profitability.

  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…

Grow your speaking business

Growing a business takes time and energy. Here are a range of initiatives we have created to help you increase sales and improve revenue.

  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…

Outsourcing frees up time and resources that you can then use to focus on other aspects of your speaking business. These initiatives help you access expert knowledge, get things done faster, reduce costs, streamline your processes and take advantage of new technologies.

  • Automate
  • |Outsource
  • |Promote
There are more than 300 speaker bureaus around the world. Getting your bio listed on the right ones is not easy. Which o…
  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…
  • Outsource
As a speaker, thought leader or author, you’re constantly seeking new ways to reach your potential customers, spread you…
  • Authority Brand-Building
  • |Outsource
Professional Wikipedia writing, page creation and editing. We create, edit and manage Wikipedia pages for professiona…
  • Outsource
Our BackOffice team has years of experience providing executive and administrative support for professional speakers and…

Promote your speaking business

The more you promote your brand, thinking and message, the more people discover you and the more opportunities you create. Done correctly, promoting your speaking business will set you apart from your competitors. Here are the initiatives that can help you.

  • Automate
  • |Outsource
  • |Promote
There are more than 300 speaker bureaus around the world. Getting your bio listed on the right ones is not easy. Which o…
  • Authority Brand-Building
  • |Promote
There are more than 2.4 million podcasts in the world with more than 66 million episodes. Savvy entrepreneurs, though…
  • Authority Brand-Building
  • |Automate
  • |Diversify
  • |Grow
  • |Outsource
  • |Promote
In today’s world, brand is built online. The authority you have is a product of how well you project and intentionally a…
  • Promote
Our network, website visitors and connections include c-suite executives who influence the booking of speakers and event…