About Andy Milligan

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmaes in Japan, South Korean, Singapore, the USA and throughout Europe.

Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.

Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN.

He has published seven best selling books including On Purpose, written with co-author, Shaun Smith, it’s a practical guide to executing business purpose successfully byy delivering a branded customer experience people love. Andy’s latest book, Myths of Branding, written with Simon Bailey, debunks the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.