A marketing veteran, Dalia led teams to win a total of 14 Cannes advertising awards for campaigns like Always ‘Like a girl,’ ranked Forbes most influential campaign of the decade. Now an organizational psychologist, coach and adjunct professor for science of happiness, she works with leading companies promoting a new paradigm of leadership – heart-felt leadership focused on Purpose, Perseverance, People-first and Positivity. Her TEDx talk ‘Dare to Lead like a girl’ created a movement, which led to her book.