Use the links below to move around the page quickly and easily.
Jaideep Prabhu
Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge
- Author
Dr. Prabhu is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation.