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Head, Global Retail & Market Development at Flutterwave
- Business Leader
- Branding ,
- Business ,
- Business Growth ,
- Business Trends ,
- eCommerce ,
- Emerging Markets ,
- Global Business ,
- Global Thinking ,
- Growth Strategy ,
- Leadership ,
- Leading Teams ,
- Management ,
- Retail And Service Industries ,
- Strategy ,
James Hardy is the former Head of Europe for Alibaba, who has vast experience in successfully taking brands into the Chinese market.
About James Hardy
James Hardy is an authority on retail globalisation, ecommerce and online growth strategies. He specialises in working with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites).
With a background in legal mergers & acquisitions, James previously served as Head of Europe for Alibaba. He then co-founded the UKs largest China-ecommerce exporter – an award winning, high growth platform that helped brands throughout Europe build market share in mainland China.
James has worked on international ecommerce strategies for multiple FTSE 250 companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from start-up methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business.
As an international thought-leader, James’s expertise has appeared in The Financial Times, The Huffington Post, The Journal du Net, The BBC and China Daily News.