About James Poulter

James Poulter is a distinguished digital marketing professional and technology expert and Head of AI & Innovation at House 337 and is a thought-leader and speaker on Innovation Culture, the Future of Work and Emerging Technologies including AI.

A recognized authority in Conversational AI Technologies, James is the founder and CEO of Vixen Labs (one of the UK’s leading Voice Technology companies acquired by House 337 in 2023) and has extensive experience in the ethical use of AI, corporate deployment of advanced AI systems such as ChatGPT and GPT-4, and the integration of conversational AI into marketing and business strategies.

Previously as Head of The LEGO Group’s Emerging Platforms & Partnerships team as part of the Digital Consumer Engagement division, James pursued new technologies, platforms and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.

He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.

As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in its first year.

Prior to joining LEGO, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.

James founded Vixen Labs one of Europe’s leading strategy consultancy and app development studio for voice assistants and conversational ai.

As the CEO and Co-Founder of Vixen Labs, James was instrumental in establishing the company as Europe’s leading full-service Voice Agency. Vixen Labs specializes in voice consultancy and design, assisting brands in leveraging voice-first technology and conversational interfaces for effective communication and promotion.

Starting with a team of two people, in the space of three years, even during a pandemic, the team has now grown into over 20 staff and continues to grow from strength to strength and in December 2023 Vixen Labs was acquired by House 337.

Outside of work James is an advisor to the Church of England’s digital board as well as well as a number of other charities, entrepreneurs and start-ups.