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Matt Davies
High Energy Business Brand & Culture Strategist
Matt Davies is a branding and culture expert who has helped countless businesses – from start-ups to big brands like Boots and Nestlé, create powerful strategies that inspire meaningful experiences for both customers and employees.
As an entrepreneur himself, Matt has a unique perspective on what it takes to succeed in the ever-evolving world of branding. HIs philosophy for relentless truth, his energetic communication style and his ability to put the customer at the heart of strategic decision making make him a sort after executive consultant.
He’s a certified Level-C Brand Strategist, Specialist, and Architect, and has been recognised as a ‘Top 50 UK Advisor’ for three years in a row by Enterprize Nation. Matt is an author, public speaker, and thought leader on topics like design thinking, innovation, business culture, storytelling, and, of course, branding. He often appears in UK national media and is the host of a popular global podcast “JustBranding”.
Through his work, Matt encourages business leaders to unite around high level long-term brand strategies that help align all parts of their businesses. His book, “Storyategy – Unlock the power of your brand with a story-based branding strategy,” is a must-read for any business looking to build a powerful brand.
If you’re ready to take your brand to the next level, look no further than Matt Davies. Visit his website at https://www.mrmattdavies.me/keynote-speaker to learn more!
- After Dinner Speaker •
- Author •
- Business Leader •
- Influencer
Categorisation
- Gender:
- Male
- Notable as:
- After Dinner Speaker ,
- Author ,
- Business Leader ,
- Influencer
- Home Country:
- United Kingdom
- Languages:
- English
Links
- Websites:
- Social media profiles:
- Author profiles:
- Articles:
- Sectors:
Have worked with energy, utilities and resources sector
Have worked with government and public sector
Have worked with pharmaceuticals and life sciences
Have worked with real estate
Would work with sports
Have worked with financial services
Have worked with industrial manufacturing
Have worked with health services
Have worked with retail and consumer goods
Have worked with technology, media and telecommunications
Available for
- After Dinner Engagement
- Awards Hosting
- Boardroom Advisory
- Coaching
- Consultancy
- Executive Training
- Guest Appearance
- Masterclass
- Moderating and Emcee
- Organisational Development Programme
- Panel Participation
- Speaking
- Training and Workshops
- TV and Media
Topics and themes
Books
Biography
Matt is a frequent public speaker, writer and thought-leader in areas on branding, creativity, design thinking, innovation, storytelling and marketing. Find out more on his website: https://mrmattdavies.me
Videos
Testimonials
Matt kindly delivered a superb session to our Product Community about brand strategy and really brought to light key considerations and posed searching questions, invoking a lot of thought. Really loved the Onlyness strategy. Matt really brought the session to life – high energy, drive, oozing positivity and clearly has a rich depth of knowledge, experience and expertise. The team came away invigorated and extremely positive about the session Matt delivered. Thank you Matt!
Julie Edwards
Product Operations Director, OneAdvanced Product Leadership Meet-up, UK
Matt came to our office in Costa Rica and imparted an outstanding training session. His energy is contagious, he gave practical advice and presented the Onlyness Strategy. Matt read the room perfectly, kept the conversation going and the audience fully engaged. We hope to work with him again soon.
Monica Malcotti
Buisiness Development Director, BLP Legal, Costa Rica
It was a real pleasure to have Matt be one of our speakers at Third Space today. Truly one of the best in branding. Matt works with leadership teams across the world on brand strategy & culture building. What i like about Matt’s style is that he tells lots of stories, so he is very engaging. The session today was very well received by the GEN Zs and Millennials! He also gets creatives to start to think about business goals and be in the shoes of business leaders, put on different lenses. This is a solid approach.
Kathyt Sheehy
CEO, Thirsdpace Singapour
Matt delivered an incredible keynote session on storytelling for the EMEA Kids Content team at WarnerMedia as part of their annual end of year Summit. Matt’s words were powerful, inspiring and engaging to say the least. Would highly recommend Matt’s services for any events of a similar nature.
Ashae Mederick
Communications Co-ordinator, Warner Media EMEA Content Summit
Matt is without a doubt one of the UK’s best marketing advisors and counsellors to leadership teams in search of commercial growth strategy and solutions. We witnessed the quality of his strategic thinking recently when he delivered a powerful lecture on Driving Marketing Innovation to Experiential Marketing practitioners at the 2020 African Experiential Marketing Conference which held in Lagos, Nigeria, at my invitation as Conference Chair. His message was clearly delivered with an uncanny understanding and sensitivity to the contextual and cultural issues that face the marketing services industry in this challenging yet vibrant market. He left the 350 attendees from 6 African countries with an inspiring exultation to fight for the future of the brands they serve, through innovation, and was generous enough to share ideas of how they might do this.
Rotimi Olaniyan
Course Leader, Nottingham Business School, UK
Matt is a great guy, easy to converse with and very open and honest with his expertise.
Having met and worked with Matt throughout lock-down 2020 on my online events, Matt’s involvement has been a valuable addition to the content of our events and various topics covering business marketing and branding amongst others.
I would not hesitate to recommend Matt for his knowledge and winning positive personality.
Fiona Duncan-Steer
Founder, RSVIP Business Network
It was a great pleasure to have Matt as a speaker here in Haifa, Israel. In an interesting meetup about Branding, Matt was able to attract an audience of dozens of entrepreneurs from our startups ecosystem. Matt introduced us to several innovative concepts, based on his extensive experience. It was clear that the people in the audience really enjoyed Matt’s talk. I hope Matt will come visit us again soon.
Hayim Makabee
CTO, Haifa's Networking Meetup & In-Vent The Haifa HUB, Israel
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Talks
The ONLYNESS strategy - Leveraging the power of brand positioning so that you are chosen by the right customers more often
Join us at this exciting session where we’ll be exploring brand strategy and how we can powerfully show up for our customers. International brand strategy expert Matt Davies will be leading a session which will share with us the principles of branding. He’ll explain why brand strategy is essential for the modern business in order to do marketing well.
As part of this session he’ll also be introducing us to one of the most powerful positioning tools that has helped countless of his clients over the last 15+ years. Matt will lead a hand’s on mini-workshop, helping attendees to create a powerful positioning statements.
Available as a virtual talk
Purpose Fatigue
Brands are all latching onto the same “purpose” fuelled messaging and consumers are getting fed up with the lofty (and often hypocritical) virtue signalling. Businesses have gotten lazy – jumping on the ‘Green’ and ‘Social Justice’ washing band-wagon. They all look and sound the same, making these communications potentially damaging and meaningless to consumers. In this energetic and thought provoking talk, UK strategist Matt Davies will review how brands need to stop leading with purpose messaging and get back to focusing on customer benefit. He’ll explain how that having a customer centric ‘big idea’ is the way to build brands that matte. He’ll also present thoughts on where ‘purpose’ is most strategically effective and how it should be deployed to drive growth and customer loyalty for businesses.
Available as a virtual talk
The power of stories
This talk introduces the audience to story theory and how to use it to “manage meaning” and build brands. It goes through how the human mind uses stories to navigate change and how leaders and brand-builders, once they understand this can develop a communications framework to inspire, excite and enthuse.
NOTE: this talk can also be accompanied by a workshop to help leaders craft their stories powerfully.
Not available virtually
Leadership and Vision
This inspirational talk connects leaders to the concept of Vision and walks them through 7 key elements required to create a powerful vision that will inspire others to follow them.
Available as a virtual talk
The Brand Strategy Triangle
Taken from his book “Storyategy” in this talk Matt reviews the “Brand Strategy Triangle” which helps leaders to answer four big strategy questions:
– Why do we exist?
– Who do we exist to serve?
– How should we show up for them?
– What is our offer?
Once defined for a brand it can be used to sense check all business initiatives. It can be used as one slide in a presentation deck to articulate what the brand is all about. It can be used in induction packs and sales pitches. On websites and in brochures. On the back of a napkin at a business lunch. It’s easy to remember. It’s simple. It’s powerful.
Available as a virtual talk
Not available virtually
Programmes and workshops
Brand Strategy Triangle Masterclass
About the Masterclass
In todays crowded market places being unclear is not an option.
There are so many things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of hustle-and-bustle, there are huge benefits to having razor sharp clarity. To keeping things simple. To having focus. A north star in the noise of everyday life. Something that aligns and defines. Truth.
But what are the core things which you need to define? This is what this Masterclass is all about.
This class/workshop hybrid will teach you how to utilise Matt Davies’ Brand Strategy Triangle framework originally defined in his book ’Storyategy - Unlock the power of your brand with a story based branding strategy’ (2016). It will outline the essential components you need to have clarity on in order to rally your team, communicate with existing and new customers and ultimately build and scale a brand.
Who should come
This class has been designed for brand builders and will be suitable for Business owners, strategists, marketeers, designers and creatives who want to level up their strategic thinking. If you want a framework from which to build meaningful brands this is the MasterClass for you.
What to expect
Facilitated by global brand strategist Matt Davies, this Masterclass will be fun, fast paced, energetic and engaging. Be prepared to not only learn about the Strategy Triangle but also to use it.
This will not simply be “theory”. Prepared to get hands-on. Working in teams delegates will get hands on experience, learning together on hypothetical businesses through the key stages in brand building and the various elements of the Brand Strategy Triangle. They will learn powerful techniques they can then deploy in their own businesses and work
What you will learn
• What the Brand strategy Triangle is and why it is essential to brand building
• How to work with leadership teams to position their brands effectively and authentically
• How to craft a compelling purpose statement
• How to create audience personas
• How to show up in a compelling way
• How to craft a powerful proposition
The Brand Materclass
An interactive workshop which takes participants over the key steps to produce a powerful brand. In todays crowded market places being average is no longer an option. These classes will teach you disruptive strategies which will help you level up and be extraordinary, enabling you to scale your brand at pace. Delivered by brand consultant and author Matt Davies who has 17 years experience helping businesses stand out and be meaningful, these classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands. Working in teams delegates will get hands on experience, learning together on hypothetical businesses through key stages in brand building. They will learn powerful techniques they can then utilise in their own businesses as they progress through various exercises in a fun, fast paced, energetic and engaging way. Level up and join us at these Brand Master Classes.
Who is it for?
These classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands
Contents:
Part 1 - The Brand Story
In this session you will:
• Complete a compelling vision statement
• Be introduced to brand storytelling and archetypes
• Learn techniques to select a brand name
• Define a powerful brand story
• Create customer persona's
Part 2 - The Brand Experience
In this session you will:
• Create a disruptive strategy to ensure you truly stand out
• Use design thinking to create a unique proposition
• Prototype ideas
• Design your customer experience
• Shape a strategy which truly lives up to the brand story