Helping businesses to put customers first
- United Kingdom
- Advertising Campaign ,
- After Dinner Engagement ,
- Awards Hosting ,
- Boardroom Advisory ,
- Influencer Campaign ,
- Masterclass ,
- Online Courses ,
- Panel Participation ,
- Speaking ,
- Business Growth ,
- Digital Marketing ,
- Internet Marketing ,
Shanni Elcock is an opinionated marketer with over fifteen years of experience in a variety of industries including music, FMCG, telecoms, and even the charity sector. Shanni specialises in creating and implementing strategies that focus on leveraging a deep understanding of customers and digital technology.
Currently, a senior digital marketing consultant at Adobe with a focus on customer experience, Shanni currently supports large global brands with getting the most out of their marketing technology and giving their customers personalised experiences at scale. This specialisation requires marketers to bring together deep customer insights, creative content strategies and technology to show customers how and where the brand is relevant to their needs.
Prior to that Shanni Elcock led the customer insights generation arm at national charity Be the Business, where she extracted insights about business leaders for both the charity and the UK government.
Her mixed B2B and B2C background has created a deep belief in the fact that customer insight and understanding is the single most important tool for business leaders.
Putting customers first
This talk helps brand leaders to connect with their customers by honing in on tools and techniques they should employ to build a deep and meaningful connection.
Value Propositions 101
Products and services are most impactful when they meet a customer’s values. Shanni discusses strategies for crafting unique and impactful value propositions to bridge the gap between your brand and its products and services with its customers.
Insight & Innovation
Businesses that truly know their customers can create and curate the brand experience they crave. This talk reflects on how brands from across the globe bring customer-first ideology to life as they break down the insights, strategies and executions behind innovative brand, product and marketing ideas.
Covering the foundations of creating a strategy to meet various customer groups as they connect through your email and website.