Ting Li is the Professor of Digital Business at Rotterdam School of Management (RSM), Erasmus University. She is the founding member and the Academic Director of Digital Business Practice of the Erasmus Centre for Data Analytics. Ting Li is an expert on the economics of information and technology, including topics such as digital economy, ecommerce, digital platforms, online advertising, social and mobile analytics, digital pricing, AR/VR, AI and decision making, and digital privacy.